Differentiate - How to Find, Use and Include in Marketing Plan Your Firm's Unique Qualities

by Dave DeVelder 4. April 2012 15:20
The answer to running a successful marketing campaign is using your unique features, advantages and benefits - your differentiators - better than anyone else calling in your market. More importantly, the benefit must match your prospect's values. [More]

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Corporate Culture | Marketing | Sales | Strategies

Recruit the Right Sales Skills and Implement the Right Sales Development Process

by Dave DeVelder 2. April 2012 07:10
First of three parts - Looking For Applicants

 Recruiting a savvy sales staff relies on you creating a corporate culture that makes business exciting, challenging and rewarding for employees. [More]

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Sales

How to Properly Structure a Sales Presentation

by Dave DeVelder 21. March 2012 12:16
A properly designed sales presentation used in the buy step, gives you control of the information presented, reduces the time to close, sets the stage for installation. [More]

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BPM | General | Marketing | Sales | Strategies

Case Management The flexibility that businesses need

by Scott Rich 9. November 2011 15:48
Dynamic Case Management (DCM) makes it possible to manage cases as a whole and affects a major part of administrative activities in all entities. [More]

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BPM - Defined

by Paul Marrero 5. July 2011 09:47
BPM from a Business Point of View, by Scott Cleveland. [More]

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BPM | AuraPortal | BPMS | Scott Cleveland

Social Media Intimidates Traditional Sales Type

by Dave DeVelder 8. June 2011 07:14
Lately, I’ve been in a quandary over whether the application of sound sales methods (sales skills) really has a place in our emerging social media driven economy. Recently I almost put the final nail in the selling skills coffin... [More]

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Marketing | Sales | Social Media | Strategies

What Makes a BPMS a, well, a BPMS?

by Paul Marrero 20. May 2011 10:24
Evaluation scoring of BPM systems. The BPM heavy weights discuss in their reports. [More]

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BPM | AuraPortal | BPM Institute | Bruce Silver Associates | BPMS

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