The best software in the world cannot magically transform your company. Business Process Management (BPM) is about first understanding the concept, ruthlessly exploring all facets of the processes and working on making them as efficient as possible. [More]

It is exciting to be part of the marketing revolution, the use of internet technology to enhance new revenue creation. This marketing revolution is going to change the way businesses view effective marketing strategies. The Internet is the driver for Marketing 2.0, blurring the traditional line between marketing and sales. It is the catalyst that creates an affordable, effective system for small to medium size organizations to generate revenue never mind whether it is called a marketing plan or sales. [More]

Our recent blog on the three elements of a lead generation campaign features a section on the 4C's of which content is the most important. Content strategy must be accomplished through very specific forms of content, not simply through sheer volume. The content must also reflect a strategically laid out marketing plan. [More]

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum but an effective marketing strategy must be in place before any set of tactics make sense. [More]

“Successfully recruiting a savvy sales staff...  ..relies on you not the candidate.&rdquo... [More]

A properly designed sales presentation used in the buy step, gives you control of the information presented, reduces the time to close, sets the stage for installation. [More]