Defining your Business Process Management Strategy

by Paul Marrero 20. April 2013 13:00
The best software in the world cannot magically transform your company. Business Process Management (BPM) is about first understanding the concept, ruthlessly exploring all facets of the processes and working on making them as efficient as possible. [More]

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BPM | AuraPortal | BPMS | Corporate Culture | Customer Experience | Scott Cleveland

Marketing Strategy with Marketing 2.0 Insights

by Dave DeVelder 30. May 2012 03:35
It is exciting to be part of the marketing revolution, the use of internet technology to enhance new revenue creation. This marketing revolution is going to change the way businesses view effective marketing strategies. The Internet is the driver for Marketing 2.0, blurring the traditional line between marketing and sales. It is the catalyst that creates an affordable, effective system for small to medium size organizations to generate revenue never mind whether it is called a marketing plan or sales. [More]

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Marketing | Sales | Strategies

Learn How to Publish Strategic Marketing Plan Content that Educates

by Dave DeVelder 17. May 2012 06:24
Our recent blog on the three elements of a lead generation campaign features a section on the 4C's of which content is the most important. Content strategy must be accomplished through very specific forms of content, not simply through sheer volume. The content must also reflect a strategically laid out marketing plan. [More]

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Customer Experience | General | Marketing | Sales | Strategies

Marketing Without Strategy is the Noise Before Failure

by Dave DeVelder 10. May 2012 04:04
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum but an effective marketing strategy must be in place before any set of tactics make sense. [More]

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Marketing | Sales | Strategies

Timing of sale team staffing - A firm's first dedicated sales person

by Dave DeVelder 4. April 2012 15:12
“Successfully recruiting a savvy sales staff...  ..relies on you not the candidate.&rdquo... [More]

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Sales | Strategies

How to Properly Structure a Sales Presentation

by Dave DeVelder 21. March 2012 12:16
A properly designed sales presentation used in the buy step, gives you control of the information presented, reduces the time to close, sets the stage for installation. [More]

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BPM | General | Marketing | Sales | Strategies

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