It is exciting to be part of the marketing revolution, the use of internet technology to enhance new revenue creation. This marketing revolution is going to change the way businesses view effective marketing strategies. The Internet is the driver for Marketing 2.0, blurring the traditional line between marketing and sales. It is the catalyst that creates an affordable, effective system for small to medium size organizations to generate revenue never mind whether it is called a marketing plan or sales. [More]

Many businesses are calling on consultancies to provide a marketing department management program that gives firms like yours the best of todays lead generation, sales processes, and customer retention at a cost that fits their budget. [More]

Our recent blog on the three elements of a lead generation campaign features a section on the 4C's of which content is the most important. Content strategy must be accomplished through very specific forms of content, not simply through sheer volume. The content must also reflect a strategically laid out marketing plan. [More]

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum but an effective marketing strategy must be in place before any set of tactics make sense. [More]

The answer to running a successful marketing campaign is using your unique features, advantages and benefits - your differentiators - better than anyone else calling in your market. More importantly, the benefit must match your prospect's values. [More]

Whether interviewing a found talent or an open position candidate, a defined interview process will pay back dividends as opposed to treating each Interview as a chat with a stranger. [More]

“Successfully recruiting a savvy sales staff...  ..relies on you not the candidate.”  Chasing that elusive next step in revenue generation ultimately leads to increasing feet on the street. You may be considering your first foray into managing a salesperson, or you may be moving to your third or fourth sales type, or maybe... [More]