Our recent blog on the three elements of a lead generation campaign features a section on the 4C's of which content is the most important. Content strategy must be accomplished through very specific forms of content, not simply through sheer volume. The content must also reflect a strategically laid out marketing plan. [More]

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum but an effective marketing strategy must be in place before any set of tactics make sense. [More]

The answer to running a successful marketing campaign is using your unique features, advantages and benefits - your differentiators - better than anyone else calling in your market. More importantly, the benefit must match your prospect's values. [More]

Whether interviewing a found talent or an open position candidate, a defined interview process will pay back dividends as opposed to treating each Interview as a chat with a stranger. [More]

“Successfully recruiting a savvy sales staff...  ..relies on you not the candidate.”  Chasing that elusive next step in revenue generation ultimately leads to increasing feet on the street. You may be considering your first foray into managing a salesperson, or you may be moving to your third or fourth sales type, or maybe... [More]

First of three parts - Looking For Applicants

 Recruiting a savvy sales staff relies on you creating a corporate culture that makes business exciting, challenging and rewarding for employees. [More]

A properly designed sales presentation used in the buy step, gives you control of the information presented, reduces the time to close, sets the stage for installation. [More]