That’s How We’ve Always Done It…

by Paul Marrero 14. October 2014 16:19
In just about every organization I’ve worked at, or consulted with, I tend to hear this phrase when I ask the question “Why is it done this way?” [More]

How Process Excellence Can Help Your Organization Gain a Competitive Edge?

by Paul Marrero 12. July 2012 07:49
Process excellence, standardization and efficiency is a way to save money. Becoming leaner and more efficient will gain you a competitive edge in this economy. [More]

Customer Service vs. Customer Experience

by Ed Reiter 19. June 2012 07:23
Many people I talk with are having a problem with the difference between Customer Service and Customer Experience. The perception seems to be that Customer Experience is just a new name for Customer Service. These two are closely related, but they are very different. [More]

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Corporate Culture | Customer Experience

Differentiate - How to Find, Use and Include in Marketing Plan Your Firm's Unique Qualities

by Dave DeVelder 4. April 2012 15:20
The answer to running a successful marketing campaign is using your unique features, advantages and benefits - your differentiators - better than anyone else calling in your market. More importantly, the benefit must match your prospect's values. [More]

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Corporate Culture | Marketing | Sales | Strategies

How to get the Most Out of Interviewing and Integrating a New Sales Person

by Dave DeVelder 4. April 2012 15:18
Whether interviewing a found talent or an open position candidate, a defined interview process will pay back dividends as opposed to treating each Interview as a chat with a stranger. [More]

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Corporate Culture | General | HRMS | Sales

World’s Worse Excuses to Avoid Business Improvement

by Paul Marrero 20. January 2011 06:21
I recently read an article by Phil Brown, “World’s Worse Excuses to Avoid Business Impro... [More]

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BPM | AuraPortal | Corporate Culture | Customer Experience

How Do You Change The Culture Of An Organization?

by Ed Reiter 16. February 2009 15:38
My project manager, Steve, is working on a project that requires him to help our client document the... [More]

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Corporate Culture

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