Build a Lead Generation Marketing Plan on a Budget

by Dave DeVelder 24. May 2012 11:43

Many businesses are calling on consultancies to provide a marketing department management program that gives firms like yours the best of todays lead generation, sales processes, and customer retention at a cost that fits their budget.

 
IS THIS YOU?

You have reached a certain level of success in your business but it’s not enough to achieve the financial goals you have set out for your company and yourself. Your attempts at enhancing revenue seem to be hampered by a mixture of…

...Parts of your business taking up too much of your time

...You are thinking about a new distribution channel for your products or services

...Adding a new service or expanding geographically requiring hours of meetings

...You suffer from peaks and valleys in your business cycle

...Definitely find yourself too busy working IN your business to actually work ON your business!  

In short, the majority of the business development in your organization still seems to rely too heavily on you, and for one reason or another you need to shift the focus!

YOUR VERY OWN MARKETING DEPARTMENT

But you aren’t well versed in highly productive business marketing. Nobody explained the critical components of business marketing to you. Nobody explained that the definition of marketing is getting a prospect that has a need to know, like, and trust you and ultimately choose your company for the product or service you sell.

 
Ideally what you would love is an in-house marketing department. Unfortunately you can’t justify that, and quite frankly do your really need a "department." Think about it. There's the cost of hiring. As you know the real cost of adding people is not wages. Consider fed soc, fed med, income taxes, benefits. Then there are the compliance issues for hiring as well as terminating. Then there is management costs. Then there's bricks and mortar...need I go on?

"What a can of worms just for a few leads," you say, "I'll continue to do it myself." So you spend precious hours chasing the latest marketing trend instead of concentrating on the passion that drives you in your business. Or maybe you demand a certain percentage of your professional's time be dedicated to business development.

YOU NEED A NEW IDEA.

Think about the benefits of having your very own marketing department only when you need them? By simply picking up the phone, presto your marketing department is at your beck and call. Face it! Not only would it free up your time, but it  would also allow you to use those limited marketing dollars more effectively, instead of throwing them away on yet one more useless initiative.

Many businesses are calling on consultancies to provide a marketing program that gives firms like yours the best of todays lead generation, sales processes, and customer retention at a cost that fits their budget.
          ...No employee cost

          ...No HR compliance worries

          ...No billable hours wasted

          ...No corporate overhead

          ...More productive professional time.

NOW YOU CAN KICK YOUR MARKETING INTO GEAR

If you'd like more information on lead generation and customer retention techniques click here to see what DevCom can do for you.

***

ABOUT DEVCOM

DevCom specializes in the marketing needs of small/medium size businesses and professional services firms. We understand that your business is about generating qualified leads as well as building trust and credibility. We also know you are extremely busy and need a marketing system that is highly integrated and automated to give you the consistency you require. 

With decades of marketing expertise, DevCom has found a way to provide you with the revenue generating support you need, when you need it, and at a cost that makes sense.

We would be honored and excited to help you achieve the revenue goals you are working so hard to achieve.

 

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Marketing | Sales | Strategies

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